Sunday, December 7, 2008

Bye Bye Bratz?


In a stunning, far-reaching decision, U.S. District Judge Stephen Larson has ruled that the entire Bratz doll line has to be removed from shelves and never sold again. Mattel (makers of Barbie) have been claiming for years that MGA (the makers of Bratz) are illegal because Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel. In the last seven years, MGA has developed over 40 different doll designs, including the decidedly creepy Baby Bratz (pictured left). Exactly why are these babies wearing eye makeup?


If you think the dolls look like prostitutes and that their animated counterparts present an anti-image to young girls that they should grow up to be over-made up, fashion-obsessed airheads, calm down. What will happen here is that if MGA's appeals fail, Mattel will probably begin manufacturing the Bratz line instead. It's still up to individual moms and dads to keep these things away from their kids. They're fine for adult fetishists to collect, however.


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