Ethology: Seeing Human or Animal Faces on Cars

According to a new study released by researchers in Vienna, people associate human or animal faces with at least 90% of car fronts.

As humans have evolved, they have learned to use the human face to gather information on age, sex, intentions, threats, and more. It now appears that what many scientists believed could be true IS true: that humans apply these same face-reading rules when making judgements on inanimate objects. This study is the first time that the theory has been tested.

The results are that one-third of the subjects associated a human or animal face with 90 percent of the cars they were shown.

You might think that this would lead designers to make a car with a happy or sexy face, but the study suggests that people (men and women) place higher values on cars with powerful faces.

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